A customer data capture system integrated with a dealership data management system
allows customer and vehicle maintenance data to be exchanged between a kiosk on
the floor of the dealership and the data management system. The customer inserts
a customized card into a kiosk, and interacts with the pre-programmed software
on the kiosk. The software recommends scheduled maintenance services and suggests
potential coupon savings, based on the information received from the customer's
card and the information stored in the data management system. A service order
is generated and routed to the service department. As a result, the accuracy and
speed of entering customer data are enhanced, while the dealership is able to offer
value-added services at the point of sale, thus enhancing the dealership's business
relationship with the customer.
