A method, system and computer-readable medium for analyzing interaction or usage
data, such as for customers, is described. The interaction or usage data may be
stored in log files and supplemented with data from other sources. Various data
parsing information may be defined and used as part of the analysis, such as by
using customer-specific information to identify various occurrences of interest.
For example, when analyzing a customer's web site interaction data, the parser
component can use data defining customer-specific categories of web pages. Such
high-level types of occurrences can be specified in a variety of ways, such as
by using a combination of a logical web site, one or more URIs corresponding to
web pages, and/or one or more query strings. The data parsing information may also
specify a mapping of actual web sites to one or more logical sites.