A "magic mirror" wand toy has a body having a mirror element that is partially transparent. An image illuminating apparatus is mounted rearward of the mirror element. An image transport apparatus has a plurality of images that can be positioned selectively and alternately in front of the illuminating apparatus. When an image is stationary, it is lit up and an audible message associated with the image may be played. The wand can be operated in sampling mode, in which each of the set of images is displayed in sequence, and in an individual selection mode.