A search engine utilizes a bottom-up approach to index the content of a network with agent programs running on each host computer instead of relying on a top-down approach as used by conventional search engines. A central catalog of object references is compiled on the central site or sites from the meta data reported from each web site. One or more brochure files may also be created and stored on each web site to provide conceptual or non-key-word data about the site, such as target demographics and categorization information. This conceptual information is then utilized in constructing the central catalog so that more accurate search results may be generated for search queries applied to the catalog.