A method and system for selective reprint of individual records in a variable data printing operation in which a variable data print job defined by an original digital document having a plurality of records to be printed is provided to the printing device (2). The variable data print job is run on the printing device (2) and the printed documents are examined to select records to reprint. A parameter (64) that identifies the records to reprint is determined and applied to the original digital document (50) using a data transformation engine (60). The data transformation engine (60) transforms the original digital document (50) into a new (70) or revised (50') digital document including the records to reprint and provides the print job defined by the new (70) or revised (50') digital document to the printing device (2) for selective reprint. The digital document (50) is an electronic file having a digital content component (51) encoded in PDF format, and a digital markup file component (52) specified using XML. The data transformation engine (60) applies a data transform to the digital markup file (52) based on XSLT.