Apparatus and method for controlling the winding of a sheet of material such as paper and film finished consumer products into a log using an adjustable reference profile. The apparatus and method may provide improved process control, product quality, manufacturing production rate and/or process repeatability. The apparatus and method provide more consistent finished log properties by measuring at least one process parameter during the manufacturing process. The process parameter is then correlated with the desired finished product characteristics and an appropriate correction is made to the reference profile.