A method for enabling privacy and trust in electronic communities is disclosed.
A major impediment to using recommendation systems and collective knowledge for
electronic commerce is the reluctance of individuals to reveal preferences in order
to find groups of people that share them. An equally important barrier to fluid
electronic commerce is the lack of agreed upon trusted third parties. We propose
new non-third party mechanisms to overcome these barriers. Our solutions facilitate
finding shared preferences, discovering communities with shared values, removing
disincentives posed by liabilities, and negotiating on behalf of a group. We adapt
known techniques from the cryptographic literature to enable these new capabilities.