Techniques for responding to a request for data from a server operated by an entity or enterprise on a network include generating and storing a first concept in association with a first relationship of a first relationship type, which relates concepts in a first category, and a second relationship of a second relationship type, which relates concepts in a second category; and responding to the request based on the first concept and the second relationship. The request is based on an enterprise-specific vocabulary of names and relationships among the names. The names are of solutions, technologies, products, services and activities, or any other information associated with the entity. The first concept is one of a plurality of atomic concepts among names in the enterprise-specific vocabulary. The first concept is associated with a first category of a plurality of categories that encompass the enterprise-specific vocabulary.