A drive is capable of printing a label on a unit of optical media. The drive includes a first head optically communicating with the media on a first side and a second label printing head for applying a visual label associated with the unit of optical media on a second side while the media is in an operational position. The first head includes an optical read-only head or read-write head. The second label printing head includes a fixed or movable print head, thermal, ink jet, or laser print head. The second head can communicate through electrical contacts or a wireless interface with a circular film having addressable elements capable of being addressed and providing a visual display via liquid crystal elements.