A system and method for distributing multimedia content to a mobile wireless platform of the present invention. In an illustrative embodiment, the inventive system includes memory for receiving and storing said multimedia content; a controller for automatically transmitting said content; and a wireless platform for automatically receiving, storing and playing out said content. In a specific implementation, the receipt, storage and playback functions are implemented with an applet running on the platform. The content may be transmitted using Global Packet Radio Service (GPRS), Code Division Multiple Access (CDMA) or other suitable network. The applet includes a decoder and code for decompressing said multimedia content. In one embodiment, the system is adapted to transmit multimedia content to a selected mobile wireless platform based on a location thereof. This may be implemented with a GPS receiver or by using cellular position location services. The system includes a server which retrieves data delivery metrics from a database and generates multimedia messages for selected devices accordingly. In the illustrative embodiment, the server generates a schedule file for the playback of the messages and sends messages to the wireless platforms to download the schedule. The schedule file includes a message file address. The applet downloads the schedule file and extracts the message file address. This address is used to download the multimedia message. The message is output in accordance with the schedule. Data relating to the output of the multimedia file is stored for feedback to the server.