A color temperature conversion apparatus capable of varying and outputting a color temperature of an input image, and a method thereof. The color temperature conversion apparatus has a color temperature detect unit that detects an input color temperature of an input image, a color temperature determine unit that calculates an output color temperature from the input color temperature based on a target color temperature, a coefficient calculate unit that calculates a color temperature conversion coefficient to convert the input color temperature into the output color temperature, and a color temperature conversion unit that converts the input color temperature into the output color temperature.