A display for displaying a color image. A color filter is arranged facing towards a reflective display surface of a reflective liquid crystal panel. An organic EL panel is arranged between the color filter and the liquid crystal panel. The organic EL panel includes EL sub-pixels, which are luminescent and which are arranged in correspondence to liquid crystal sub-pixels of the liquid crystal panel. Each EL sub-pixel transmits light that is transmitted through regions of the color filter corresponding to the EL sub-pixels. A controller selectively drives at least one of the organic EL panel and the liquid crystal panel.