The invention provides a business platform, a business entity management system, and a software module that can be used in conjunction with the software service framework. The invention mimics actual business relationships between business entities, and uses a software service module to configure the business entities into a network that comprises at least three generations of business entities, wherein role dependent associations mimicking real life business relationships are established between the business entities. The invention provides management of active content in a website and allows modification of the content by different business entities. Control of the active content is determined by precedence of the business entities.