The present invention, relates to an automated call distribution platform that has the ability to analyze a call queue and determine if a call qualifies for participation in an interactive application, invite a caller to participate in the application and, if the caller agrees, execute the application, then after completion of the application the call advances in the queue to a position ahead of where it currently resides. Thus, the present invention has both the benefit of lessening the caller's wait in a call queue and allows that automated call distribution platform owner to have its customers participate in an application. An exemplary application may be a survey, that can collect valuable information from the callers.