A counter is provided which can be implemented in flash memory allowing longer life through fewer erasures. The counter is incremented using a method that minimizes bit transitions from 1 to 0. In one embodiment, the counter is implemented in m+n bits. The bits of the counter are grouped into a binary portion of the counter of m bits and a unary portion of the counter of n bits. In order to increment the counter, the unary portion of the counter is incremented first. When the unary portion of the counter reaches a specific value, the binary portion of the counter is incremented. This limits 1 to 0 bit transitions and allows a large range of unique values to be read from the counter. In another embodiment, two unary counters are formed, which dynamically change in size as the counter is incremented.