A television/cinema scheme identification apparatus comprising a signal common processing section which acquires a field correlation pattern, a first pull-down identifying section which acquires an identification output of a first type pull-down scheme, and a second pull-down identifying section which acquires an identification output of a second type pull-down scheme, wherein the field correlation pattern is set identical in data length to the first and second comparison patterns with which the field correlation pattern is compared, and the first and second comparison patterns have a data length such that a mutually exclusive pattern relationship between the first and second comparison patterns is established.