An absorbent article, such as a feminine care product, includes a liquid permeable top cover, a generally liquid impermeable baffle, and an absorbent structure disposed between the top cover and outer cover. The garment facing side of the baffle includes hook material as a primary attachment mechanism between the baffle and the undergarment. The top cover is a hook compatible material that is releasably attachable to the hook material such that the article can be rolled into a tube-like configuration wherein the hook material is releasably engaged with the hook compatible material for maintaining the article in a rolled configuration. A protective backing sheet is disposed between the top cover and the garment facing side of the baffle in the rolled configuration of the article. The backing sheet has at least one dimension that is less than a corresponding dimension of the article such that a limited portion of the top cover material is releasably engaged by the hook material for maintaining the article in the rolled configuration.