A method for developing ratings of the environmental sensitivity of vehicles and vehicle manufacturers and for communicating such ratings to consumers, manufacturers and other interested parties. The method utilizes the Internet for acquiring data and disseminating information and identifies vehicles available on the market to consumers with an environmental performance rating based upon a rating algorithm. Trophies are awarded in recognition of the top rated vehicles and manufacturers in regard to environmental sensitivity. The rating system and the identification of the award winners is communicated to consumers and to stake-holders such as the manufacturers, special interest groups and governmental agencies.