A system and method for personalizing an interactive voice output of a voice service based on determinations about the caller or call, the output containing information derived from on line analytical processing (OLAP) systems, where content stored in the database can be readily obtained by a requester on the fly and in a personalized, interactive manner. The system and method include a call server for receiving an incoming call from a caller, an inference module for determining information about a voice service to be provided to the caller, a control module related to the information determined and for facilitating the interactive voice broadcast with the caller, and a personalization module for passing determined information to the control module.