A method of creating and distributing sponsor-imprinted content used to catalyze consumer engagement with the sponsor. A content provider creates a content complex by imprinting content, (e.g., a narrative work), with a sponsor communication. The content and the sponsor communication may be serialized. The content complex is licensed to a provider of a vehicle, (e.g., a magazine, newspaper, radio, television, or a Web site accessed via the Internet), which presents the content complex to an audience. Accountable members of the audience become consumers of the content complex. Additionally, independent consumers request the content complex prior to becoming accountable members of the audience. The content provider collects a fee from the sponsor based on the number of requests received for the content complex. The content provider pays a fee to the provider of the vehicle based on a measured consumer engagement yield.