A portable electronic device and a wireless connection control method are provided. The portable electronic device includes an azimuth detecting section that measures an absolute azimuth of a device main body; a radio communication section that performs radio communication with connection object electronic devices; and a control section that performs control for establishing connection by the radio communication with the connection object electronic devices using the radio communication section, wherein the control section performs control for specifying a connection object to establish connection on the basis of absolute azimuth information detected by the azimuth detecting section and reception information received from the connection object electronic devices by the radio communication section.

 
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> Method of creating and distributing sponsor-imprinted content used to catalyze consumer engagement with the sponsor

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