A method, system and apparatus for providing a virtual directory to facilitate a quick, direct search for a web site on the Internet. A user is provided with an extensive number of first level search categories. By clicking on a first level search category, the user is linked to a plurality of corresponding second level search categories which are pre-selected by a service provider. By clicking on a second level search category, the user is linked to a plurality of corresponding third level search categories, which are also pre-selected by the service provider. The third level search categories are preferably URLs corresponding to the search. The user can click on any one of the URLs to access a web site. A button is provided on a bar of the web site by which a user can return to one of the first or second level search categories directly from the current web page bypassing all the intermediate web pages the user reviewed. The virtual directory also provides a search engine directory whereby a user can switch from one search engine to another in order to complete a search without having to retype a search category.