The system and method provide access to a structured computer program
through a website by a buyer via the Internet. The structured computer
program displays a list of producers from a producer database to the
buyer, receives a selected producer from the buyer, and stores the
selected producer in memory. It displays a list of products from a
product database, based on the selected producer, to the buyer, receives
a selected product from the buyer, and stores the selected product in
memory. It requests information from the buyer such as the buyer's zip
code and email address, receives the zip code and email address from the
buyer, and stores the zip code and email address in memory. Based on the
selected product and the zip code, it selects a reseller geographically
closest to the buyer from a reseller database and based on the selected
producer and product it selects a cash value discount and expiration date
from a discount database. Finally, it sends an electronic voucher to the
buyer via email containing the selected producer and product, the
reseller, the cash value discount, and the expiration date.