A method of branding a wireless device, and a wireless device, are provided. The wireless device includes a housing having at least a first wall. The first wall includes a keypad area including a plurality of keypads. A logo is provided in a design of the keypads. The logo is provided by at least one of stenciling, embossing, silk screening, coloring, painting, texturing, indenting, or applying at least one sticker in the keypad area around one or more keypads; coloring or painting one or more keypads; or a combination of any of the foregoing.