A method for location-based communications routing includes determining a location of a requesting party in accordance with an originating communications address of the requesting party. The method also includes determining whether the location of the requesting party is in a first subscriber service area and, when the location of the requesting party is not in the first subscriber service area, determining whether the location of the requesting party is in a second expanded subscriber service area larger than and including the first subscriber service area. When the location of the requesting party is determined to be in the first subscriber service area, a communication from the requesting party is forwarded to a routing communications address associated with the first subscriber service area. When the location of the requesting party is determined to be in the second expanded subscriber service area, the communication from the requesting party is forwarded to a routing communications address associated with the second expanded subscriber service area.

 
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> Method of branding the keypad of a wireless device

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