The present disclosure is directed to a system and method of providing web-based content. The method can include receiving at least one user preference via a user account of a public data network, where the at least one user preference indicates at least one type of content available via the public data network. The method can also include generating a user interface, where the user interface includes the type of content indicated by the at least one user preference. The method can also include associating the user account with a set-top box device and transmitting the user interface to the set-top box device via an Internet Protocol Television (IPTV) system.