The present application describes various embodiments that address the need to dynamically manage wireless call settings to more optimally utilize system capacity. When a radio access network (RAN)(e.g., 105, 110, and 120) receives a data packet (e.g., 200) associated with a wireless call, it determines an application type associated with the data packet and/or an internet domain associated with the call. The RAN then adjusts call settings associated with the wireless call based on the application type and/or on the internet domain. In this manner, call settings such as, but not limited to, a target frame error rate, radio link protocol (RLP) parameters, a supplemental traffic channel (SCH) assignment priority, a carrier assignment group, and a billing rate can be applied more dynamically with respect to services used in the call.