An embodiment of an apparatus, or corresponding method, for developing a person's behavior according to the principles of the present invention comprises at least one visual behavior indicator that represents a behavior desired of a person viewing the at least one visual behavior indicator. The apparatus, or corresponding method, further includes at least two visual choice indicators viewable with the at least one visual behavior indicator that represent choices available to the person, the choices assisting in developing the behavior in the person by assisting the person in choosing an appropriately adaptive response supporting the desired behavior or as an alternative to behavior contrary to the desired behavior.