Methods and apparatus are provided for integrating online and offline commerce. In one exemplary embodiment, a customer may select a first item from goods or services offered by a web site accessible from a vendor's place of business, select a second item from a source separate from the web site (e.g., from stock maintained at the vendor's place of business), and purchase both the first and second items in a single transaction. The vendor then initiates shipment of the first item from a separate location.