A fishing lure is generally provided that incorporates a hook stabilizing device that substantially holds the hook in place and hinder the hook from rotating while the lure is being fished. The hook stabilizing device is configured to accept the connection a fishing line to a hook, such as a crimp connection to an eyelet of a hook. Free rotation of the hook may be allowed after a fish is hooked when the connection of the line to the hook is removed from the hook stabilizing device while fighting the hooked fish.