Fishhooks (20), artificial lures (23, 35, 65, 67 and 91) or trailer rods (120) include both an anodic segment (25, 85 and 105) and a cathodic segment (27). The anodic and cathodic segments (25, 85, 105 and 27) are arranged so that immersion of fishhooks (20), artificial lures (23, 35, 65, 67 and 91) or trailer rods (120) in water establishes a galvanic cell that generates an electo-magnetic field which simulates the natural bioelectric field of living prey. A particularly preferred embodiment of the present invention interposes an insulated segment (29) between the anodic and cathodic segments (25, 85, 105 and 27) of fishhooks (20), artificial lures (23, 35, 65, 67 and 91). While galvanic action occurs between the anodic and cathodic segments, fishhooks (20) and artificial lures (23, 35, 65, 67 and 91) and trailer rods (120) in accordance with the present invention establish a constant, bioelectric simulating electromagnetic field.