A display apparatus having a base portion and a display support portion extending vertically from the base portion. At least one display feature bearing at least one graphic presentation is connected to the display apparatus. More specifically, the display apparatus includes elongate pontoons, a plurality of column members extending from each of the pontoons, an elongate transverse member with each of the column members connecting thereto, and a plurality of cross-members extending between the pontoons. The pontoons, the column members, the transverse member and the cross-members each comprise an independently inflatable compartment. The display apparatus further comprises a ballast system including elongate ballasts mounted to the pontoons, and display features removably affixed to the column members which extend between the transverse member and the pontoons.