A system is provided for the creation and management of promotional coupons or vouchers using coupon templates written in a template definition language, promotions, and promotional campaigns for the generation and issuance of promotional coupons either in real time or based on a predetermined date and/or time by a printer for use in a gaming, vending, or other business environment. The system uses a host system and a graphical front-end to a template definition language. Promotional coupons include coupons for merchandise, food, beverages, parking, lodging, special events such as a boxing or a tournament, personal events such as a birthday or an anniversary, entertainment, and a free play of a game or certain types of games. These promotional coupons can offer a discount, a refund, a rebate, or a free product or service. Promotions include those for a tangible or intangible product, a service, an event, and lodging. Promotional campaigns include those for events such as a holiday, contest, drawing, tournament, and other special events such as boxing.