A digital camera includes a CCD imager. When a display-use UYV signal is generated on the basis of an RGB signal of an object image photographed by the CCD imager, a CPU detects a color saturation degree of the RGB signal and reduces dynamic range of a U signal and a V signal on the basis of the detected color saturation degree. Thus, a color on the basis of the U signal and the V signal is aboundingly included within a color reproducing range of a monitor.