A method, program and system for administering tests in a distributed data processing network are provided by the present invention. The invention includes combining predetermined test content and multimedia support material into a single encrypted test file. The multimedia support may include visual and audio files for presenting test questions. The invention then exports the encrypted test file to at least one remote test location. The test locations import and decrypt the encrypted test file and load the test content and multimedia support material into a local database. The test is administered on a plurality of client workstations at the testing location, wherein the test may include audio questions and verbal responses by participants. During the course of testing biometric data about test participants is recorded and associated with the test files and participant identification. After the test is completed, the invention combines the completed test results, including verbal responses and biometric data, into a single encrypted results file and exports the encrypted results file to a remote evaluation location. The evaluation location imports and decrypts the encrypted results file and loads the test results into a local database for grading.

 
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> Method of facial coding monitoring for the purpose of gauging the impact and appeal of commercially-related stimuli

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