Improved methods of disseminating advertising messages to consumers are provided for. In particular, the subject invention provides for methods for disseminating manufacturer coupons to a target consumer group. The method comprises packaging a product in a pouch container having associated therewith a manufacturer coupon pertaining to products or services other than the packaged product. The packaged product is a single-serve food product. The manufacturer coupon is redeemable by a consumer of the product and a member of a target consumer group. The manufacturer coupon also includes machine readable code associated therewith to facilitate automated processing of the coupon. The packaged product is then packaged in a shipping carton. The shipping carton has a machine readable indicator assigned to the manufacturer coupon. The indicator is read and, in response thereto, the carton with the packaged product is shipped to consumer food service outlets associated with the target consumer group. The packaged single-serve food product and the manufacturer coupon thereby may be distributed to consumers and, in particular, members of the target consumer group.