A beverage bottling plant for filling bottles or containers with a liquid beverage which has a labeling device for labeling the bottles or containers. The labeling device has at least two labeling stations, wherein at least one labeling station can be moved from an operating position to a rest position when its supply of labels is exhausted, while at least one other labeling station can be moved from a rest position to an operating position to permit a substantially continuous feed and application of labels to bottles or containers.