The present invention provides an image supporting material for fixably supporting a color toner image, the material including a base material, a light scattering layer provided on the base material and containing a white pigment and a thermoplastic resin, and a color toner receptive layer provided on the light scattering layer and containing at least a thermoplastic resin, wherein the thermoplastic resin in the light scattering layer is constituted of a polyolefin or a polyolefinic copolymer having a temperature, at which viscosity becomes 5.times.10.sup.3 Pas, of 100.degree. C. or higher, and the thermoplastic resin in the color toner receptive layer is constituted of a resin obtained by melt mixing of a crystalline polyester resin and an amorphous resin and having a temperature, at which viscosity becomes 10.sup.3 Pas, equal to or higher than 65.degree. C. but lower than 80.degree. C.