Digital content is encrypted according to a content key (CK) to form (CK(content)) and such (CK(content)), a license generator, a start-up file, and license-generating information are placed on a digital storage medium. The license generator is for generating a digital license corresponding to the placed content, where the generated license has the content key (CK) therein. The start-up file is read and executed when the medium is mounted to a computing device, and the executed start-up file executes the license generator The license generating information includes the content key (CK) and any terms, conditions, rules, and/or requirements to be built into the license.