A toy play set for use in a vehicle having a beverage cup holder includes a generally elongated body. At least a first longitudinal end is sized and shaped to fit at least partially into the cup holder sufficiently for the cup holder to support the body in a generally upright orientation when the body has in a closed configuration. The body has an open configuration in which a hollow interior is at least partially accessible through at least one opening in a side wall. A plurality of movable components is stored in storage positions within the hollow interior in the closed configuration of the body. At least two of the plurality of movable components are removable from the storage position and are repositionable in the open configuration of the body into at least one play position different from the storage position of the at least two movable components.