Described is a system and method for managing a message view on a mobile device. The system includes a switch manager and a plurality of message stores. Message stores may include an email account, SMS account, and a MMS account. A message view may include a custom view of the message stores. An input is received that enables the switch manager to switch between one view of the message stores and another view. In one embodiment, the input is a left or right key entry. Continuous entry of the left or right key entry enables a user to switch through views of the message stores, in a deterministic approach.