Techniques to facilitate the creation of contracts and to automatically instantiate entitlements into contracts. A number of entitlement templates may be created for various entitlements. Each entitlement template is typically defined to include certain specifically defined entitlements. The entitlement templates may further be associated with products. A contract may thereafter be formed having any number of line items for one or more products and/or assets. Upon execution of the contract, an agreement is formed and the entitlements (if any) for each product/asset included in the contract may be instantiated (e.g., via a button on a screen). Upon instantiation of the entitlements into the contract, the covered products/assets become entitled and can thereafter receive the entitlements defined in the templates associated with the products/assets.