A system for enhancing advertising revenue in a mobile communications environment includes a mobile communications device having a display screen and a wireless Internet enabled interface configured to facilitate the display of graphics on the display screen, and a natural language search service configured to receive a query from a user via the mobile device in natural language with service returning the direct answer and not links. In response to a user query from a mobile device the search service returns an appropriate response to the user via the mobile device. The response integrates an answer to the user's query with relevant advertisements in a single or same display image. The advertisements can include graphic and/or multimedia information; the presentation of such graphic information to the user, together with the unique targeting of ads to answers on the display screen, supports high CPM (cost per thousand views) as desired by advertisers sponsoring the advertisement.