A software phone ("softphone") application enables a user to make a phone call from a computing device user Voice over Internet Protocol (VoIP). While the functionality of the softphone remains the same, its appearance is defined by a skin that can be changed. A server stores a profile for users of the softphone. Based on the user profile, the server selects a skin and pushes the skin to the user's softphone, thereby changing the appearance of the softphone. The skin can include advertisement and can include several layers that can be displayed simultaneously. Some of the layers are static, and some of the layers are animated.