An illuminated scooter includes a platform having a pivotal, length-adjustable handlebar at a front end and a wheel at a back end. Mounted on the upper surface of the platform adjacent the wheel is a generator including a drive shaft with a roller at a distal end thereof. The generator is biased rearwardly whereby a rider can selectively move the roller into engagement with the scooter rear wheel. When the roller is moved into engagement with the rear wheel, the generator powers a plurality of LED's that are fastened to each of two side edges of the platform. An associated microprocessor selectively activates certain segments of the LED's according to the scooter speed.