The present invention generally is directed to electrode designs suitable for roll-to-roll format flexible manufacturing of an EPD. It is also directed to an EPD having a segment design in a repeated pattern across an entire roll of the display. The EPD preferably is microcup-based. The EPD manufactured according to the present invention has the appearance of a roll of wall paper and it can be cut into any desired sizes or formats. The EPD has electrode or trace lines which may be exposed by asymmetrical cutting and stripping without the need of precision registration.