A proactive call center which detects problems, resolves the problems, and
then contacts the customers before customers initiate calls themselves.
In the present invention, the workflow process is monitored to ensure
that a transaction is completed without problems. If a problem occurs, a
call center agent is notified of the problem. The call center agent can
then take immediate steps to research the problem, fix the problem, or
otherwise find alternative solutions to help ameliorate the problem. The
call center agent then contacts the customer to explain the problem and
what steps were taken to address the problem. By proactively taking steps
to address problems as they occur rather than in response to customer
complaints, businesses can maintain goodwill.