A method and apparatus for generating new web pages using pre-existing web pages as a template, and a method and apparatus for selection of information from a database or index based on user-allocated ratings, where the selected information may be used to provide content for a web site or for broadcast on TV, radio or other media. For the web page creation, preferably each web page is provided with a "remix" button, which a user can click on to create an editable copy of the web page. The user may subsequently edit individual components of the web page to customise it. A ranking system for web pages, modules, content and users may be implemented, and may be used to automatically select highly rated content. The automatic selection may also use meta data such as "tags" specifying the subject matter of the web site, and meta data relating to the particular user who is viewing the web site. The automatic selection process may use "tag clouds" comprising groups of related tags, in order to improve the search and matching process. The selected content may include advertising material or any other web site content, such as news feeds, blogs, pictures, etc. Where advertising material is selected for display, the selection criteria may take into account the user allocated ratings of each advert, as well as the price that advertisers are willing to pay in order to have the advert displayed.