Flocking fibers are applied to the outsole of a shoe by placing the fibers in a chamber within a housing and placing the outsole over an opening in the housing after applying an adhesive to a surface of the outsole which is to receive the flocking. A pressurized gas jet is activated to increase the pressure in the housing thereby causing the fibers to exit the chamber and collide with the adhesive surface of the outsole. The outsoles may be supported on screens within openings in a tray which is removably mountable on the housing over the opening therein.