A computerized method and apparatus for automated printing based on a submitted print order from an internet storefront is presented. A user configures a pictorial workflow plan which can dynamically respond to a printing intent derived from the submitted print order. The workflow plan automatically generates a value for a printing process element based on the dynamic printing intent. The visual nature of the pictorial plan and the integration between the storefront and printing system provides a simplified environment for configuring and maintaining workflow plans corresponding to a wide range of orderable products and printing equipment.